masks
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Facial recognition opens a slippery slope to a world of supercharged policing that’s likely to disproportionately impact people of color through misidentification or just more surveillance of minority communities.

A thousand masks in one

Masks protect you, yet rob you of personality. We decided to give users something in return, perhaps a bit more than just safety

BLANC
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A test commissioned by the ACLU of Northern California found a software called Rekognition misidentified 28 lawmakers as people arrested in a crime. That happens in part because the systems are trained on data sets that are themselves skewed.

Blanc is a full cover face mask that protects your eyes, nose, and mouth

A test commissioned by the ACLU of Northern California found a software called Rekognition misidentified 28 lawmakers as people arrested in a crime. That happens in part because the systems are trained on data sets that are themselves skewed.
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Accuracy disparities mean already marginalized communities face the brunt of misidentifications, but the point isn’t just that facial recognition systems can misidentify faces, it’s that the technology itself can be used in biased ways.

Blanc uses replaceable HEPA filters that capture 99.9% of the particles

Accuracy disparities mean already marginalized communities face the brunt of misidentifications, but the point isn’t just that facial recognition systems can misidentify faces, it’s that the technology itself can be used in biased ways.
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There are too many ways in which it can be recklessly applied, and too few examples of the ways in which it serves a fundamental public good.

Blanc is a “thousand masks in one”. Its front panel is changeable, with any material, color and texture, depending on the message you put out there

There are too many ways in which it can be recklessly applied, and too few examples of the ways in which it serves a fundamental public good.

Blanc adjusts to individual anatomical features of the face and head making for a supremely comfortable fit

There are too many ways in which it can be recklessly applied, and too few examples of the ways in which it serves a fundamental public good.